Digital Tools Link Realtors to Consumers    

Washington Times
Author: Michele Lerner
September 19, 2008

As part of a larger article:

Liz Brent, a Realtor with Evers & Co. Real Estate Inc. in the District, has had her own Web site for more than 10 years and recognizes the value of the Internet for both buyers and sellers.

"Buyers are better educated and can be more independent than ever before," Mrs. Brent says. "Sellers benefit because I can easily send reports to clients to link their home to other activity on the market. I can check all the sites where the property is listed and see how many views they have had and compile all sorts of data for them. Sellers sometimes want print ads done, but they need to understand that people can see their home so much more easily with the click of a mouse."

While Mrs. Brent appreciates the educational value of the Internet and the exposure for her listings, she still believes buyers and sellers need the expertise of a Realtor.

"Buyers can get public records and information about listings online, but they cannot get a critical sense of what's happening in the local market," she says. "People need good agents who know the neighborhood working for them."

 


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